Behind the scenes of our Bemz showroom shoot

In the name of comfort and design

Here at CURA, our passion for a restful night’s sleep is well-known. But another thing we are passionate about is interior design and the beauty of Scandinavian minimalism. Bemz kindly lent us their beautiful showroom in the heart of Stockholm, where we captured the newest additions to our product range: the CURA Pearl Down Lux weighted duvet and the CURA Velvet weighted blanket.

Meet Bemz

Since 2005, Bemz has been offering a wide range of covers for furniture from big brands, letting you add your personal touch to sofas, beds, and more. Bemz’s mission is to give people the opportunity to refresh and revive their existing furniture rather than replacing it, celebrating a more sustainable and personalised approach to interior design.

Behind the scenes: a passion for comfort and design

At the Bemz showroom, we got to showcase our latest products in a setting that reflects the essence of Scandinavian comfort – inviting, elegant, and calming. Seeing our weighted duvets and blankets in such a thoughtfully designed space, resulted in visuals that convey the harmony we aim to bring to every home and every bedroom.

We want to thank Bemz for welcoming us into their inspiring showroom and helping us capture the perfect atmosphere for our latest product launches. Be sure to check out some of the behind-the-scenes photos below for a glimpse into this creative day!

Get inspired

Whether it’s about bringing comfort to your home or creating spaces that feel uniquely yours, CURA and Bemz are both striving to enhance your living – and sleeping – experience. This shoot was not just about presenting new products, but about telling a story of Scandinavian simplicity, comfort, and thoughtful living.

We hope this glimpse behind the scenes inspires you! Let's keep revolutionising sleep, relaxation, and design – together.