Venture Design continues its journey towards billions - acquires CURA of Sweden

Växjö, Sweden 2025-01-30

Swedish Venture Design, backed by eEquity, continues its successful growth journey with the acquisition of weighted duvet specialist CURA of Sweden. The acquisition, which followed an intense bidding process for the bankrupt company, further strengthens Venture Design’s position as a leading player in the furniture and home furnishings sector.

Swedish Venture Design, backed by eEquity, continues its successful growth journey with the acquisition of weighted duvet specialist CURA of Sweden. The acquisition, which followed an intense bidding process for the bankrupt company, further strengthens Venture Design’s position as a leading player in the furniture and home furnishings sector.

“Our model works. We acquire companies with strong synergies, integrate them efficiently, and drive profitable growth. CURA is no exception – it holds a strong position in a niche segment with high product margins, strong brand awareness, and a significant presence in the German market, where the majority of sales take place. We will leverage these strengths and optimise operations to maximise profitability.” – Ola Johansson, Founder & CEO, Venture Design"

In 2024, CURA generated revenues of nearly SEK 70 million, with the majority of its sales coming from its own e-commerce channels. Venture Design sees great potential in accelerating growth by offering CURA’s products to its B2B customers, making its range a valuable addition to the existing portfolio. The focus will be on introducing CURA into Venture Design’s retail network, while optimising logistics and strengthening key retailer relationships to drive growth and profitability.

“We have a strong focus on ensuring that our portfolio companies make strategic add-on acquisitions during our holding period. CURA has long been an attractive DTC company in a category with limited competition, and sleep health is a trend that is more relevant than ever. Magnus Pettersson’s efforts to turn the company profitable in the past three months have been impressive. The fact that we have now acquired CURA at an attractive valuation makes this a strong start to the year.” – Magnus Wiberg, Partner, eEquity

Venture Design continues to identify attractive acquisitions and create value through smart integration, strong business development, and efficient distribution. With CURA in its portfolio, the company further strengthens its position as a leading player in furniture and home décor. The goal is to reach SEK 1 billion in sales within a few years.

For more information, please contact:

Ola Johansson

Founder & CEO, Venture Design

+46 (0)73 380 29 53

ola@venturedesign.se

About Venture Design

Venture Design is a leading Swedish furniture supplier, offering a wide range of high-quality furniture and homeware for both indoor and outdoor use. Founded in 2014 in Växjö by Ola Johansson, the company has quickly established itself as a trusted partner for major furniture retailers such as Trademax, Ellos, and H&M Home. Venture Design provides both containerised and dropshipping solutions and has built strong partnerships with retailers across the Nordics and Europe. Since eEquity became an investor in 2022, the company’s acquisition strategy has accelerated. For more information, visit www.venturedesign.se.

About CURA of Sweden

Founded in 2017 in Sundsvall, CURA of Sweden has established itself as a leading brand in weighted duvets and innovative sleep products. The company had its breakthrough in 2019–2020, gaining strong media visibility and forming key partnerships. Following a strong growth trajectory, CURA expanded internationally and secured partnerships with major retailers such as IKEA, JYSK, MIO, and Hemtex. In recent years, the company has shifted its focus to direct-to-consumer (DTC) sales, primarily through its own e-commerce channels and Amazon. For more information, visit www.curaofsweden.com.